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HIS Launches its Fastest Single GPU Graphic Card Ever - HIS HD 4870 IceQ 4+ Turbo

Hong Kong, December 12, 2008

HIS today unveils the HD 4870 IceQ 4+ which delivers the fastest in-game performance ever seen on a single GPU HIS graphics accelerator.

The Radeon 4870 GPU core has been overclocked to 770MHz, at which speed it delivers serious high-definition gaming frame rates. To keep the core busy, there is a new memory sub-system.

Supplied with 1GB of GDDR5 memory running at a peak of 4000MHz, the card has its temperature controlled by the latest version of the legendary HIS cooling technology, the IceQ 4+.

The IceQ 4+ technology draws in cooler air across the GPU and memory, then expels the hot air directly out of the chassis rather than keeping it circulating.

This intelligent expulsion operates in stark contrast to traditional thermal solutions which insist on recirculating the hot air from the GPU inside the chassis.

Peter Yeung, Global Marketing Director for HIS explained the latest advances, "Even though IceQ is the best known GPU cooling solution in the market, we have continued to develop the technology and we're especially proud of the latest version".

"With IceQ 4+, we have redesigned the heat distribution mechanism itself. Utilising a brand new 8mm heatpipe design means we have increased the thermal transfer capacity by 60% over the previous IceQ 4 design", said Yeung. "HIS delivers gamers a triple-advantage of faster, cooler and quieter in-game performance".

Key IceQ 4+ Advantages

  1. Faster Dissipation Advantage
    New design offers increased ability to transfer thermal energy - offers rapid cooling
  2. Cooler Core Advantage
    Cool air is pulled in from both sides of the fan and heat energy is expelled directly out of the chassis - which ensures great cooling at all times
  3. CrossFire Advantage
    The unique airflow system of the IceQ4+ cooler means that even when additional cards are fitted in a CrossFire configuration, each GPU will remain cool
  4. Low-Noise Advantage
    Noise levels are reduced and the service life of the graphic card are increased
  5. UV Reactive Artwork Advantage
    Perfect for modded chassis - add a UV light and watch your HIS card radiate beautifully

In addition to the HIS 4870 IceQ4+ 1GB graphic card itself, customers will also receive a CrossFire bridge interconnect, DVI to HDMI dongle (capable of carrying 7.1 audio), DVI to VGA dongle, driver disk and manual.

Where to buy: http://www.hisdigital.com/un/buy.shtml

Product Link:
HIS HD 4870 IceQ 4+ Turbo 1GB (256bit) GDDR5 PCIe
HIS HD 4870 IceQ 4+ Turbo 512MB (256bit) GDDR5 PCIe

Additional Information

ATI Radeon 4870 Graphics Technology Breakthroughs

· TeraScale Graphics Engine
Powerful new TeraScale graphics engine features deliver high resolutions and fast frame rates

· Enhanced AA and AF
High performance anisotropic filtering and 24x custom filter anti-aliasing (CFAA) smooth jagged edges and create true-to-life graphics, for everything from grass to facial features
· Power to Spare
This GPU has the brute processing power needed for physics, artificial intelligence, stream computing and ray tracing calculations

· Unified Video Decoder 2 (UVD 2)
UVD 2 frees up your CPU for other tasks so you get The Ultimate Visual ExperienceTM for even the most processing-intensive content, including VC-1, H.264 and now MPEG-2. Also, take full advantage of Blu-ray functionality with dual-stream, picture in picture (PIP) capabilities

· Enhanced DVD Upscaling
Watch standard DVD movies in near high-definition quality with DVD upscaling. The GPU uses post processing algorithms to enhance standard and low resolution videos and movies on your HD display

· Upscale Beyond 1080p
Watch the hottest Blu-ray movies or other HD content at full 1080p display resolution and beyond

Key Features

HDMI Video and Audio
A system with an ATI RadeonTM HD 4800 Series graphics card can help enhance the HD entertainment experience by providing a seamless connection to an HDTV or home theater system. With built-in 7.1 surround sound audio (AC3 / DTS ), the new GPUs and graphics cards support single cable connection directly to a compatible HDTV, projector or receiver. This single cable carries both the HD video and 8 channel audio for a clean, high definition connection. Some graphics cards will be equipped with an HDMI connector, while others will output the HDMI signal using a special ATI Radeon DVI-I to HDMI adapter. These options give consumers more options and flexibility when connecting their PCs to monitors or home theaters for maximum enjoyment of HD content. The new GPU also supports xvYCC color which can display a wider range of color when connected to capable HDTVs.

ATI CrossFireXTM Technology
ATI CrossFireXTM multi-GPU technology takes your gaming experience to the next level with superb scalability, performance and compatibility. The technology combines the awe-inspiring capabilities of multiple ATI RadeonTM graphics cards and an ATI CrossFireX ready motherboard to meet the hard-core demands of your alternate reality. New ATI RadeonTM HD graphics cards are designed with an internal ATI CrossFireTM Bridge Interconnect system to simplify installation.

Microsoft® Windows Vista
ATI RadeonTM HD 4800 series graphics cards provide support for the Microsoft® Windows Vista® operating system and take advantage of the Windows AeroTM graphical interface. You will be amazed by the dazzling 3D visual effects and have peace of mind that the ATI CatalystTM software and drivers are designed and thoroughly tested to ensure full compatibility and stability to help keep you up and running. All these new technologies and features make the ATI Radeon HD 4800 series of GPUs the ideal solution for ultimate HD gaming and HD video entertainment with the Windows Vista OS.
Product URL: http://www.hisdigital.com/un/product2-414.shtml

About HIS
Founded in Hong Kong in 1987, Hightech Information System Ltd. develops the most advanced and superior quality graphic display cards and provides the best services and tailor-made support to each customer. Commitment to Excellence is the bedrock of the company direction. HIS manufactures a full range of graphic cards. The models range from entry level to the most professional level products. HIS have hundreds of solutions to satisfy our customers' demand. The strategic partnership with the chipset vendors enables us to accelerate and shorten the development process. For further information, please visit the web site at http://www.hisdigital.com.

Corporate Contact Information
Mr. Peter Yeung,
Hightech Information System Limited
Tel: +852 27963788, Fax: +852 27966855
URL: http://www.hisdigital.com

© 2008 Advanced Micro Devices, Inc., ATI, the ATI logo, Avivo, Catalyst, Catalyst Control Center, CrossFireX, HyperMemory, PowerPlay, Radeon,SurroundView, The Ultimate Visual Experience and combinations thereof are trademarks of Advanced Micro Devices, Inc.